Mar 1
Content strategy finalized. 18 articles drafted across 8 publications. Editorial style guides created. Reddit research completed.
Mar 2
Email infrastructure provisioned: 27 mailboxes across 9 Greenland domains. Warm-up campaigns enrolled. Landing pages deployed on Cloudflare.
Mar 3
Articles submitted to Greenland Mines team for review. Community seeding strategy designed. First comment drafts prepared.
Mar 4
Launch day. Stock symbol revealed. 5 articles published (Charleston Sentinel, South Florida Standard, NYEM, Jersey Ledger, SF Download). 32 community posts seeded. Greenland Mines team approved all articles with editorial corrections.
Mar 5
Peak activity. 4 more articles published (CT Navigator, Dartmouth Independent, Preston Hollow, The Street). Apple News feature live. SF Examiner published. 150 community posts — highest single day.
Mar 6
100 community posts published. Daily Caller insertion order confirmed. Benzinga, Seeking Alpha, Yahoo Finance, MarketWatch, Chicago Tribune, IBT scheduled for placement.
Mar 7–9
Continued community engagement (65 posts). Phase 2 publication outreach in progress: Forbes, Business Insider, Entrepreneur, TechCrunch, MIT Tech Review, HBR, Time, and regional BizJournals editions.
Mar 10–11
Email wave & community surge. 3.9M emails sent (1.6M on 3/9, 2.3M on 3/10). International Business Times article live. Newsletter placements running: Daily Caller (M–F), The Blaze (Tu–F), Breitbart (W–F) — 7.2M newsletter impressions this week. Phase 1 articles going live on Benzinga, Seeking Alpha, Yahoo Finance, MarketWatch (Mar 11), Chicago Tribune (Mar 12), Forbes, Entrepreneur (Mar 13).
Mar 12
Re-send & continued seeding. 2.4M emails re-sent to unopened recipients — 21% open rate, +412K new opens, +145K clicks. 12 new community posts published. Article traffic trending up across all 13 live publications. Total campaign reach now 1.51M.
Mar 12–13
Continued email push to unopened pool. 2M sent on 3/12 and 1.6M on 3/13, targeting the ~3.8M recipients from the original 4.5M list who had not opened any prior send. Open rates came in lower as expected on these colder contacts — 5.4% and 4.9% respectively — but still driving incremental opens and clicks at volume. Total campaign email volume now 9.9M sends, 897K cumulative opens, 487K clicks. ~3.6M unopened remain on the list.